About Promoting Fife
There is a wealth of marketing materials, brand strategy and information available for use in promoting and marketing
business in Fife.
By aligning your brand with Fife, you're sending out a strong message that you're proud to be based in Fife, a dynamic place to do business.
The material is free to use and is available for partnerships, individuals and organisations who wish to support Fife. The material can be accessed and downloaded online.
Why use the Fife branding?
Feedback from the Perception Study carried out during 2011 has provided insight into how Fife is viewed internally and externally.
The Fife identity has been developed to enable businesses and brands to communicate locally, nationally and internationally. The framework means we can communicate with a consistent voice and so audiences will gain a greater understanding of Fife.
Increased clarity will add value to Fife as a brand, which in turns adds value (and customers) to the businesses within Fife.
The brand and brand story communicate that Fife is a great place to live, work, visit and invest.
How to use the branding
The marketing materials are free to use, simply download the toolkit and use the elements on your website and on your premises, and use the promotional collateral as you wish.
Final Research
779KB
Final Report
187KB
