VisitScotland and E4 Partnership set to encourage millennials to visit region
The Kingdom of Fife is set to take a starring role in a unique interactive TV campaign on E4 next week.
The second in a week-long series of 60 second promotional films will feature a cast of six young travellers trying their hand at stained glass art at East Neuk Glass, as well as enjoying a glass or two of gin at Kingsbarn’s Distillery.
The unique partnership between Channel 4 and VisitScotland invites viewers to take part in and direct a series of promotional films across a week as the group sets out to experience a range of exciting activities across the whole of Scotland.
The group of travellers arrive in Scotland on Sunday 10th September and will spend Monday afternoon in Crail where Keny Drew, founder of East Neuk Glass, will take them through his unique stained glass art techniques. They will then head outside the village to one of Scotland’s youngest distilleries to sample some of the brand new Darnley’s Gin.
The group will also take on a spot of landyachting on the West Sands beach with the award-winning Blown Away!
Each subsequent film, broadcast at the same time every day from Monday to Friday, will illustrate the past 24 hours of the travellers’ escapades before offering viewers the chance to vote via Twitter for the activity they will undertake the following day, using bespoke hashtags linked to #ScotE4.
The Twitter poll will remain live for half an hour after the ad has aired, votes will be counted and the production crew will transition to the next location, ready to film the following day’s spot.